Setting up Tire Technologies online store

http://shinteh.com

Client: Private person
Project type: E-Commerce
Deadline: 21 August 2010

Among many tire producers in the market Tire Technologies always stood out for its progressive approach towards business and careful attitude to customer and their needs.

The major website objective is to make the process of buying tires a fascinating and enjoyable one. As the result we've come up with the online store with stylish and flashy design, with handy search, selection of tires and their subsequent ordering. Those customers who do not know yet tire codes have an option to select tires using a make of their car.

Right on the homepage you will find the most topical products for today, and also our promotions.

Online store homepage

Vast range of tires – over 60 tire producers and over 1,500 products. Not to be lost in such a variety of products you may select producer by name and tires by size.

Tire catalogue –classification by brand

Those customers who already know what brand they need should just visit a website of their favorite producer and select tire brand.

Tire producer page

If a customer knows characteristics of the tires in question he may jump to the list of required products from any page. For more detailed review of tire characteristics you can always use tire comparison tool.

Tire catalogue – list with photos

For convenience of wholesale customers the product list is represented as specifications generated automatically by collecting all tire properties (the list is maintained). Here purchase and compare tool is also available.

Tire catalogue – in form of table

All characteristics are presented briefly and grouped in the appropriate order. The page has an option to view other tires matching by size and also earlier viewed tires.

Selected tire page

Standard shopping cart (with a possibility to update product quantity and total cost) will enable customer to have smooth check-out.

Shopping cart

All attributes for search optimization are generated on the store website automatically using AikenCMS4. Product database is updated by importing all tire characteristics using MS Excel. Price lists are automatically generated for presentation in Yandex and Bigmir. In whole updating of the online store range takes no longer than 15 minutes.

Special thanks to Ivan Kuskov for the assistance in tire market introduction and organizing workplace of online store manager.